Championing an exclusive partnership between Disney and Hallmark Cards, I directed a team to develop key interactive products for a retail program for the Disney Christmas character franchise called Prep & Landing.
Wayne and Lanny, Christmas elves, are part of an elite organization known as “Prep & Landing”, whose job is to ready millions of homes around the world for Santa Claus’s visit. Working directly with Disney we translated the story into physical products that allowed kids to role play and relive the franchise’s best moments.
Story Curious 