Duncan Man Game

In order to celebrate the 75th anniversary of Duncan Toys, I creative directed a team to create an action-packed, caffeine-injected, multi-level game. The game stars Steve Brown (U.S. National Yo-Yo Master Ninja!), who drinks a little too much coffee one day, and steals the Duncan Man’s tickets to the World Yo-Yo Contest!

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Gamers had to play the game in order to get the entry form, but they could enter as many times as they liked for more chances to win weekly prizes, monthly prizes, and additional entries into the grand prize trip to the World Yo-Yo Contest in Orlando, Florida.

This was an extremely popular promotion with over 75,000 unique players in the first week alone.