Jockey

For over 5 years, I worked with Jockey as a Creative Director and Brand Strategist in the redevelopment of their online presence as well as many point-of-sale retail projects, photo direction, packaging, and catalogs across their multiple brands.

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Focusing on brand storytelling, I developed creative strategies focused on user experience design that helped re-establish and secure them as a leader in providing consumer’s comfort in the apparel industry.

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