Lee Jeans

Working as Creative Director for 5 years on the Lee Jeans interactive account, I had the pleasure of directing a talented team through a series of fun, experiential interactive projects. Starting with a single project called Lee Fit Finder, within just one year I was able to help the agency land a coveted and lucrative agency of record contract to develop interactive storytelling experiences for all of Lee’s brands and online promotions.

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This included several interactive promotions and games for their storytelling mascot Buddy Lee as well as multiple retail partners including J. C. Penney and Kohl’s.

The sites won multiple design awards including National ADDY Awards, the Flash Film Festival in New York, Site of the Day awards, as well as features in international books & magazines including Flash Creative Web  Animation, In Your Face, Web Motion Design (Japan), Web Interface Design (Japan), Web Menu Collection (Japan), and Create Online Magazine (London).