My Pet Ghost

Doesn’t everyone need their very own pet ghost in a bottle at Halloween? I wrote the initial concept of this product that became the key item of Hallmark’s Halloween program.

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Working with a team of designers and engineers, we transformed the idea into a fun gift for the season. Each bottle contained a different ghost that appeared when you pressed the top with random sound effects and voices. The product was very well received by consumers and generated a lot of social media buzz.

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