As Franchise Creative Director and Executive Producer, I created the conceptual strategy for Polariffic!™ as a spin-off franchise of the Northpole Est. 1820™ retail program from Hallmark. To launch the program we developed a 4 minute 3D animated short that introduced the character property as part of bonus content on the main franchise’s website as well as WalMart’s exclusive version of the DVD for Hallmark Channel’s Northpole movie.

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Working with a talented team of character designers, writers, and animators at Hallmark Cards as well as BENT animation studio in Portland, I helped develop a short that introduces audiences to a cast of lovable characters including Snowby, the polar bear cub, Flitter the fox, Cupcake the seal, Jaz the penguin, and Charlie the Yeti. The primary story takes place in an animated version of the Northpole world I co-created for the Hallmark Channel movie.

This short was nominated for an Annie Award for Best Animated Special Production and shortlisted in the 2015 Annecy International Animation Festival in France.