To celebrate the 25th anniversary of an 80’s Rainbow Brite franchise, Playmates Toys wanted to create a line of fashion dolls. The challenge was that this required aging up the original character while staying true to the original premise of the story.

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Using an archetypal approach and tapping into social media fan sites, I co-developed a new brand strategy and story world. Working across multiple mediums we created a comprehensive story revision, interactive online experiences, screenplays for animated shorts, character profiles, and a new hyper-imagined Rainbowland.